Case Study – Hosting: The Direct Impacts of a Migration to 7724

The article published on December 6, 2019 highlighted a direct link between the technical performance of a PrestaShop store and its bounce rate. It’s essential to remember that bounce rate often reveals visitor dissatisfaction, but the causes of that dissatisfaction still need to be identified. This can stem from poor targeting, content inconsistencies, technical design flaws, or excessively long load times. Understanding these issues in depth requires further analysis.

Optimizing a website’s load time raises major challenges, starting with hosting quality. To genuinely improve your site’s web performance, it’s essential to look for hosting that is suited to and consistent with e-commerce requirements.

To illustrate this idea, let’s take a concrete example: the site www.lerucherlareinedesvosges.fr recently migrated to hosting provided by 7724. This transition demonstrates the importance of choosing the right hosting to guarantee an optimal online experience, reduce load times, and, as a result, minimize bounce rate.

In short, improving your e-commerce site’s web performance starts with a thorough analysis of its technical performance, followed by the implementation of appropriate solutions — particularly regarding hosting — in order to deliver an optimal user experience and reduce bounce rate.

Le Rucher la Reine des Vosges is a company located in the Vosges, France, specializing in honey and hive products. They offer a variety of honeys, propolis, royal jelly, and other beekeeping products. It’s a company that emphasizes environmental preservation and respect for bees. You can find more information about their products and exact location by visiting their website or contacting them directly.

What happens after switching from basic hosting to 7724 hosting?

Before starting the migration, our teams work to record web performance indicators using the Pingdom tool. Here’s an overview of the measurements taken before the migration, from the site’s homepage:

1. Performance grade = Overall score
   The performance grade indicator offers a color-coded rating system to give you an overall assessment of your website’s performance. The meaning of the colors is as follows: Red: unsatisfactory / Orange: not satisfactory enough / Green: fairly satisfactory. It gives you a first impression of the quality of your site.
2. Page Size = Page weight
   This indicator, while important, isn’t sufficient on its own. It’s worth noting that a “heavier” page in terms of file size can sometimes load faster than a lighter one. It’s crucial to carry out optimizations related to the weight of page elements to improve overall performance.
3. Load time = Load time
   Load time is one of the crucial aspects of web performance. This indicator immediately gives you a clue as to the possible reason for a drop in your site’s traffic. Keep in mind that a load time exceeding 2 seconds can have serious consequences, such as an increased bounce rate, a lower conversion rate, and damage to your site’s online reputation.
4. Requests = Number of requests
   The number of requests made by a web page has a direct influence on the site’s load duration. It’s essential to consider this indicator in the context of your site’s development, based on data volume and functional specifications. However, it’s worth noting that the number alone doesn’t allow for definitive conclusions. A deeper analysis is needed to understand the real impact of the number of requests on your site’s performance.

Here’s now a snapshot after the hosting migration to 7724:

1: a more satisfactory overall score
2: a lighter page weight
3: a shorter load time
4: a higher number of requests (+1)

The page’s load time went from 3.84 seconds to 1.14 seconds:
A considerable performance gain following the hosting migration to 7724!

Still relying on Pingdom, it’s essential to look at another crucial indicator: “Wait.” This parameter reflects the time the web browser spends waiting for data from the server before it can start displaying the page. This is something that can be significantly improved when migrating from basic hosting to quality hosting, such as the one offered by 7724, which specializes in infrastructure management.

To illustrate this concept, let’s take a concrete example using the site https://www.lerucherlareinedesvosges.fr/.

When you make this switch to quality hosting, you significantly reduce the browser’s wait time, resulting in a smoother, more responsive user experience. This not only boosts your visitors’ satisfaction, it also helps improve your site’s ranking in search results, since loading speed is a factor taken into account by search engines.

Before migration to 7724

Wait: 2240 ms = 2.24 seconds

After migration to 7724

Wait: 526 ms = 0.52 seconds

A gain of more than 1.7 seconds on the wait time for loading the homepage HTML.

The transfer to 7724 had a significant, positive impact on our website’s performance, particularly regarding the wait time for loading the homepage, which was reduced by more than 1.7 seconds. These early results give us a glimpse of the highly beneficial outcomes from this migration to our new host.

This change of host didn’t just bring about immediate improvements in site performance — it also highlighted additional opportunities for improvement. These positive results underscore the crucial importance of choosing the right host when optimizing web performance.

If you’d like more information about your PrestaShop site’s performance or to discover our hosting offers, don’t hesitate to contact our teams. We’re available to answer all your questions and provide you with further information on how our expertise can help improve your online experience.