#1 E-commerce Tip: Speed, Your #1 Ally for Conversions

Dear customers,

Discover our special E-commerce newsletter, designed to help you improve your online store! Every month, find useful, practical tips to help keep it stable and boost its business performance.

Today, we’re talking about “Loading speed“, an essential topic for giving your visitors an optimal browsing — and especially shopping! — experience!

Patience and browsing don’t mix: when it comes to internet users’ expectations around loading times, ultra-fast is now the norm. In fact, more than half of them will abandon a site if loading time exceeds 3 seconds… And just as many say that a site’s loading time affects their loyalty!

To ensure your PrestaShop site succeeds (and avoid losing potential customers), the solution is: improve how quickly your pages display.

⚡️ 3 quick tips to shift into a higher gear ⚡️

1) Optimize your images: Images can account for up to 65% of a web page’s total weight, making them one of the main causes of a slow site. Compress them systematically before adding them to your catalog.

🏷️ Our favorite tools? TinyPNG, ImageOptim, WebP converter…

2) Enable caching: Caching stores certain data in memory. The benefits include faster page response times and lighter server load. PrestaShop includes a native caching system: Smarty cache. Check that it’s enabled under “Advanced Parameters” > “Performance”.

🏷️ The most effective caching system according to our teams? Reverse proxy, found in Varnish technology. Installing this system can achieve response times between 50 and 70 ms!

3) Clean up your database: Keep your database clean by regularly removing unnecessary data and using appropriate indexes to avoid unnecessarily overloading your site.

📱 Bonus: offer a smooth mobile experience 📱
Choose a mobile-friendly design! Make sure your mobile loading times are optimized too: check that your PrestaShop site is built with responsive design — meaning it automatically adjusts to different screen sizes.

The goal of these recommendations: to help you become more responsive and improve display speed in order to boost your conversion rate. To dig deeper into this topic, we invite you to follow our themed newsletter “Performance & Speed” closely 😉

And if you need help optimizing your site’s performance, don’t hesitate to contact us. We’re here to help you succeed online!

🗓️ See you next month for a new E-commerce tip!